EveryPoint Logistic Solutions

Client Story: New branding and design for a growing business.

EveryPoint Logistics Services is growing leaps and bounds. A freight-forwarding company based in Montreal with eyes on the third-party logistics market, EPLS prides itself on being a straight-forward, responsive business.

EPLS already had a basic Web presence, but the company had outgrown its earlier Web site, and needed a more professional look. The company also needed a branding identity that would identity it uniquely in the market.

Digital Wind provided the solution.

Every Point. Within Reach.

Third-party logistics is a crowded field. And the Web sites of virtually every company in this industry are dominated by photos of trucks. We immediately resolved to avoid trucks as much as possible.

The branding for EPLS came from the company's name: EveryPoint. We couldn't illustrate every possible pickup and delivery point, but we could depict a single, representative point. And that point is symbolized by a pushpin on a map. The pin then became the icon for the company: Any point and every point.

The pushpin is a powerful branding tool. It is unique in the 3PL industry, and it is memorable.

Web Design

The EPLS Web site is a liquid design, adapting itself dynamically to fit monitors of almost any size. The design features the new branding prominently, in a clean, modern layout that is flexible enough to allow for future growth and new features.

The site also features a Quote Request system that allows clients to enter detailed shipment information, and receive a shipping quote in return. In the future, the site will include live shipment tracking.